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Game on! The Great Gamification Challenge
Yeah, I know; gamification is one of those “buzz words” of 2011 that you might be over by now, but the reality is that it is a topic that could have a huge impact on the research industry in years to...
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Holiday Gifts: Eric Salama On Radio NewMR, MR In 2012 Webinar, Gamification...
It is the season of giving, right? Well, there are four events occurring over the next few weeks that are real gifts to the industry! In exchange for a little bit of your time, you’ll get a whole lot...
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Jeffrey Henning’s Top 20 #MRX Stories of the Year
By Jeffrey Henning & Tamara Barber Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week. 2011...
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Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and...
By Jeffrey Henning & Tamara Barber of Affinnova Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted: The end of “don’t ask, don’t tell” in...
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Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies
The esteemable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses...
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ESOMAR Congress Was A Pivotal Event For MR
Last week I had the great pleasure of attending my first ever ESOMAR Congress, which by a stroke of serendipity was right here in my hometown of Atlanta, Georgia. This was the 65th Anniversary of...
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The Honomichl Top 50, ESOMAR Global 25 & The Need To Re-Define Market Research
I’ll be blunt. I historically have found the various reports produced by industry associations underwhelming. I have no problem with the quality of the data or the report itself; far from it, those...
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CASRO Transformation Series: Market Strategies – Transformation from the...
By Jeff Resnick of Stakeholder Advisory Services Market Strategies International, founded in 1989, quickly developed a reputation for applying advanced analytics to assist marketing and business...
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The Yin and Yang of Market Research Transformation in China
By Jeff Resnick of Stakeholder Advisory Services This month’s Transform blog takes us outside the borders of the United States to a nation characterized by business growth, the lure of...
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Storytelling: New Science Is Enriching An Ancient Art
Editor’s Note: Communicating impactful information in a concise, engaging way is not just a business imperative, but also a cultural shift. As we increasingly move to a universal “visual literacy”...
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